Ski Apache opens ski shop in Ruidoso

The Ski Apache Ski Shop opened recently in Ruidoso. The 3,627 square-foot shop will offer Ski Apache skiers and riders a convenient location to purchase lift tickets, rent equipment and buy merchandise.

“We are always looking for ways to improve the guest experience. With the ski shop in town, folks can get their lift tickets and avoid lines at the resort,” said Ken Marlatt, director of operations at Ski Apache.

“They can rent equipment before heading up to Ski Apache and then return it on the mountain with their receipt. It's an added convenience we are thrilled to offer.”

The shop is located in the former  Horseshoe Western Wear building at 1308 Sudderth Drive.

To celebrate its grand opening, the Ski Apache Ski Shop will participate in the Ruidoso Festival of Lights Parade on Saturday, Dec. 7. Festival-goers can stop by the shop for free frybread, cookies and hot cocoa beginning at 5:30 p.m.

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The Ski Apache Ski Shop is open from 8 a.m. to 5 p.m.,seven days a week during ski season. For more information, visit SkiApache.com/rentals or call 575-464-3658.

The southern-most continually operated ski area in the United States, Ski Apache’ is operated by the Mescalero Apache Tribe north of Ruidoso.

More:High winds, frigid winter weather delayed opening of Ski Apache — but not for long

More:Ski Apache to open Nov. 29

More:Gabe Aguilar elected president of Mescalero Apache Tribe

Dianne Stallings can be contacted at dstallings@ruidosonews.com.